Sales Training
Your techs are in front of customers all day. Are they selling?
The average tech leaves thousands on the table every month. We teach them to sell with confidence—without being pushy.
The Problem
Most techs run from the word 'sales'
Here's what happens: Your tech finishes a repair, mentions there might be other issues, the customer says "just fix what's broken," and they move on.
Money left on the table. Not because the tech is lazy—they just don't know how to present options in a way that actually helps the customer make a decision.
Most techs think selling is sleazy. They picture high-pressure tactics and bait-and-switch. That's not what we teach.
We teach techs to educate, present options, and let the customer decide. That's not selling—that's service.
What We Teach
Real skills, not scripts
Option presentation
Good, better, best. Every customer gets choices. We teach techs how to present them clearly without pressure.
Building trust fast
The first 30 seconds matter. We teach rapport-building that works in the real world—not cheesy sales tactics.
Asking the right questions
Most techs talk too much. We teach them to listen, ask smart questions, and let the customer sell themselves.
Handling objections
"I need to think about it." "That's more than I expected." We practice real objections until they're automatic.
Closing naturally
No high-pressure tactics. Just clear next steps that make it easy for customers to say yes.
Membership & maintenance plans
Recurring revenue changes everything. We teach techs to sell agreements in a way that actually makes sense.
The Approach
Not a one-day seminar. Real training.
We've seen the industry seminars. Get pumped up for a day, go back to work, nothing changes. That's not training—that's entertainment.
Real behavior change takes time, practice, and accountability. Here's how we do it:
- Classroom + field — Learn the concepts, then practice on real calls. We ride along.
- Role-playing — Awkward? Yes. Effective? Absolutely. Practice until it's natural.
- Call reviews — We review actual customer interactions and coach in real-time.
- Scorecards — Track conversion rates, average ticket, and option presentation. What gets measured improves.
Typical Results
What good sales training actually looks like
40%
Average increase in ticket value
3x
More maintenance agreement signups
85%+
Option presentation rate (up from ~30%)
Training Programs
Two ways to level up your team
Tech Sales Bootcamp
8-week intensive for service techs. Classroom training, ride-alongs, role-playing, and ongoing coaching.
- Weekly training sessions
- Field ride-alongs
- Call recording reviews
- Performance tracking
Comfort Advisor Program
Build an in-house sales team for replacements and big-ticket jobs. Full program design and training.
- Hiring criteria
- Compensation structure
- Full sales process
- Ongoing coaching
Questions
What contractors usually ask
My techs are resistant to sales. Will this work?
That's actually normal. Most techs hate "sales" because they think it means being pushy. We reframe it as customer education and service. When they see it that way, resistance fades.
How long until I see results?
Most contractors see measurable improvement within 4-6 weeks. Full behavior change takes 8-12 weeks with consistent training and accountability.
Do you train CSRs too?
Yes. Your call center is the front line. We can include phone training—booking rates, call handling, and setting expectations before the tech arrives.
What if a tech just isn't cut out for this?
Some people genuinely aren't. But most techs CAN learn to sell—they just haven't been taught. We'll be honest if someone's not getting it.
Ready to unlock your team's potential?
Let's talk about where your techs are leaving money on the table.