Roofing Contractors
Storm season makes or breaks your year. Are you ready?
Roofing is feast-or-famine. When storms hit, the winners have systems to scale fast—and collect on every claim.
The Roofing Reality
When the storm hits, chaos follows
Your phone blows up after a hailstorm. You scramble to hire canvassers, schedule inspections, and coordinate crews. Insurance adjusters are backed up. Customers are anxious. You're running on fumes.
Three months later, it's quiet again. Your best people leave for steadier work. You're back to chasing retail jobs just to keep the lights on.
We help roofers build systems that turn storm chaos into predictable profit.
Sound Familiar?
The problems every roofer knows
Storm scaling chaos
When the hail hits, you hire whoever you can find. Quality suffers. Reputation takes hits. No system for rapid, quality scaling.
Insurance claim leakage
Supplements get missed. Adjusters low-ball. You settle for less because fighting takes too long.
Lead-to-close gap
Canvassers knock doors. Some leads convert. Most don't. No system for tracking, nurturing, or closing.
Crew coordination nightmare
Materials don't show up. Crews wait around. Jobs back up. No real scheduling system.
Off-season starvation
Storm work ends. Retail jobs are thin. No strategy for maintaining revenue between events.
Cash flow whiplash
Insurance checks come in waves. You're flush one month, scrambling the next. No forecasting.
How We Help
Roofing-specific systems that work
We've worked with storm restoration contractors and retail roofers. We know the difference—and we build systems that work for both.
- Storm response playbook — Hiring, training, and deployment systems for rapid scaling.
- Insurance claim optimization — Supplement processes, adjuster negotiation, and claim tracking.
- Sales pipeline management — From knock to close, tracking every lead and opportunity.
- Production scheduling — Material coordination, crew scheduling, and job sequencing.
- Cash flow management — Forecasting, ACV vs. RCV tracking, and supplier terms optimization.
Roofing Benchmarks
Know what "good" looks like
Lead-to-Contract Close Rate
35-45%
Average Supplement Recovery
+20-30%
Production Efficiency (jobs/crew/week)
3-4
Gross Margin (Storm)
35-45%
Questions
What roofing contractors ask
Do you help with storm chasing or just local roofing operations?
Both. Storm restoration requires different systems than retail roofing—rapid scaling, canvasser management, insurance processes. Retail needs consistent lead flow and higher-margin sales. We can help you build either model—or transition from one to another.
Can you help with insurance claim negotiations and supplements?
We build systems and train your team on supplement processes and adjuster communication. We're not public adjusters, but we help you capture more of what you're owed through proper documentation, systematic supplement identification, and professional adjuster relations. Average supplement recovery improvement is 20-30%.
What about commercial roofing contractors?
Our primary focus is residential contractors. Commercial roofing has different dynamics—longer sales cycles, different insurance situations, specification requirements. We can help with operational efficiency and production scheduling, but the sales and project management model is different.
How do you help with roofing canvasser and sales rep management?
Canvassers are often the wild west—high turnover, inconsistent results, no accountability. We build tracking systems, compensation structures that drive performance, training programs, and lead-to-close pipelines that tell you exactly what's working.
How do you help roofers during the off-season?
Retail opportunities don't disappear—most roofers just don't pursue them. We help you build marketing for non-storm roof replacements, repair programs, gutter services, and maintenance contracts. Plus systems to maintain your best people when storms aren't hitting.
What roofing CRM and software do you work with?
JobNimbus, AccuLynx, Roofr, JobProgress—we've worked with all of them. We optimize what you have. The key is using it consistently and extracting data that drives decisions. Most roofers have great software that sits unused.
How do you improve roofing production scheduling?
Material coordination, crew scheduling, weather contingencies, job sequencing—we build systems that keep jobs flowing smoothly. Goal is 3-4 jobs per crew per week with minimal waiting and maximum efficiency. Most roofers are at 2-3 with constant fires.
Can you help with roofing cash flow management?
Insurance checks come in waves. ACV vs RCV timing kills cash flow. We help you forecast, negotiate better supplier terms, and manage the gap between job completion and final payment. Cash flow stability means you can keep good crews year-round.
Ready to build a better roofing operation?
Let's talk about your specific situation—storm restoration, retail, or both.