A Website That Sells Clarity, Not Confusion
Your website should convert visitors into calls and jobs — not just look pretty. We build fast, mobile-first sites that reflect your operational discipline and make it easy for customers to say yes.
→ Best For
- Contractors with outdated or non-converting websites
- Growing businesses ready to invest in their digital presence
- Companies that need mobile-optimized experiences
- Teams frustrated with DIY website builders
- Businesses launching new service lines or markets
! Common Challenges
- Website that doesn't generate leads or phone calls
- Slow loading times driving visitors away
- Confusing navigation and unclear value proposition
- Not mobile-responsive or hard to use on phones
- No clear path for visitors to take action
Expected Outcomes
What you can measure after engagement
Clear CTAs, trust signals, and streamlined user flows that turn visitors into leads
Optimized for speed with <2 second load times on all devices and connections
Professional design that reflects your operational excellence and builds trust instantly
How It Works
Strategy & Discovery
Audit current site, interview stakeholders, define goals, research competitors, map user journeys
Strategy document with sitemap, wireframes, and conversion optimization recommendations
Design & Approval
Create desktop and mobile designs, brand refinement, content messaging, review and iterate
High-fidelity mockups of key pages for feedback and approval before build
Development & Content
Build site on modern framework (Astro/Next.js), write SEO-optimized content, integrate forms and tracking
Staging site for review with full functionality, ready for final edits
Launch & Training
Deploy to production, set up analytics, configure DNS, train team on CMS, provide documentation
Live site with admin training, content editing guide, and ongoing support plan
What You Get
Actionable artifacts you can use immediately
Typical Engagement
What's Included
- Strategy and discovery phase
- Custom design (2 rounds of revisions)
- Development and QA testing
- Content writing for core pages
- Form setup and CRM integration
- Analytics and tracking setup
- Team training session
- 30 days post-launch support
What's Not Included
- Logo design or full rebrand
- Ongoing hosting and maintenance (quoted separately)
- Third-party software licenses
- Paid advertising campaigns
- Video production or professional photography
Had a 6-year-old website built on WordPress with slow load times and almost zero mobile optimization. Lead flow was stagnant. We rebuilt on modern framework, rewrote messaging to focus on outcomes, and optimized for conversion. Site went from liability to lead gen engine.
Frequently Asked Questions
Do we need to provide content and images?
We write core page content as part of the project. You provide any existing photos, team bios, and service-specific details. We can arrange professional photography for an additional fee if needed.
What platform do you build on?
We typically use modern frameworks like Astro or Next.js for performance and flexibility. For clients who need easy content editing, we can use WordPress or other CMS platforms.
Can you integrate with our CRM or other tools?
Yes. We integrate forms with most CRMs (HubSpot, ServiceTitan, Jobber, etc.), set up call tracking, and connect analytics. Complex integrations may have additional costs.
What about ongoing maintenance and updates?
We offer optional monthly maintenance packages starting at $300/month for hosting, updates, backups, and minor edits. Many clients prefer this for peace of mind.
Can we update the website ourselves after launch?
Yes, if we build on a CMS. We provide training and documentation. For Astro/Next.js sites, we handle updates via monthly retainer or hourly support.
Do you offer SEO services?
The site is built SEO-ready with proper structure, meta tags, and performance optimization. Ongoing SEO (content marketing, link building) is available as an add-on service.